Amethyst Branding GuidelinesHow to incorporate the Amethyst brand into your content
What is This Page?
This page is useful for anyone looking to use Amethyst assets for purposes such as featuring our logo in a news publication or for someone who simply wants to design something that needs to follow Amethyst's branding guidelines.
We want to make it as easy as we can for you to showcase the Amethyst brand in your content. However, in order to prevent misuse and guarantee the consistency of our brand, please adhere to the following guidelines.
Amethyst should always be typed out with a capital A and lowercase letters for the rest. Examples of how not to style the name are
When using the Amethyst brand, you must make it very clear you are not affiliated with the Amethyst Foundation or any of its products. For example, disambiguation can take the form of a visible disclaimer, or mentioning Amethyst as a 3rd-party entity. This does not apply if you are working on official Amethyst Foundation content.
The Amethyst Foundation reserves the right to revoke at its own discretion the authorization to use the Amethyst brand in any content. Branding rules can be updated at any time.
The logo is a depiction of the Amethyst brand; therefore please respect the branding guidelines while using it. Usage does not require explicit approval from the Amethyst Foundation as long as you adhere to the requirements below.
On light backgrounds, the standard logo with the Amethyst gradient should be used with transparency in the middle section. Download the standard logo
On dark backgrounds, the monochrome white verison of the logo may be used. Download the white logo
Alternatively, you can also use the standard gradient logo with the middle section filled in with white on any background. Download the filled logo
the Arvo font
while body content uses
the Karla font.
Primary text uses a color value of
rgba(40, 38, 49, 0.85) while
secondary text uses
rgba(40, 38, 49, 0.65).
All sizes are based off a
2.4remHeader Level 2
2.0remHeader Level 3
1.5remHeader Level 4
1.3remHeader Level 5
1.2remHeader Level 6
The body text uses the primary text color and has a size of
which makes it easily readable to anyone.
There is also a smaller version of the body text which can be used for things
that don't require as much attention. It uses the secondary text color and has a